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INTERCHARM PROFESSIONAL: exhibition has grown by 22%, and the number of visitors - in the 9%
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Premiere 2012: Conference "The beauty of the Internet. New approaches and formats "for the beauty industry companies, salons and clinics Flying gait, fascinating view of, thick and silky hair, velvet skin, well-groomed hands - is not only a gift of nature, but evidence, that their owner looks after himself. The result of the efforts of the woman and her beautician, Barber, professional nail service, Masseur.
Given the, that the average Russian woman spends 12% income on cosmetics - twice as many American women or women of Western Europe, and regular annual growth range of tools and procedures of modern salon industry, by specialists in this field requires constant updating and expansion of knowledge.
INTERCHARM professional as no other event helps members of salons and clinics to grow professionally - in fact, it is not only the exposure, representing care products, procedures and products for beauty and health, cosmetology equipment, supplies and a number of related activities, and the entire infrastructure, platform, based on which all the achievements of the industry.
39 239 Cosmetologists, Dermatologists, Professional nail service, Hairdressers, make-up artists, massage therapists - professionals of all specialties of the beauty industry could see in three days with foreign and Russian innovations of professional cosmetics, оборудования и услугами на выставке INTERCHARM professional, held from 19 by 21 April in "Crocus Expo" under support of Moscow Government.
11-Show me the account was the most interesting and rich! The event provided 2,5 th. brands to care for exterior, used by professionals in salons, clinics, Hairdressing, nail studios, spa, solariums, tattoo studios. Lots of free workshops and presentations on the practical application of new techniques on the stands 400 members of the 14 countries have helped to assess the quality and properties of new drugs, communicate with colleagues, gave impetus to a rush of ideas and will work even better!
The first feedback from participants about the event
As noted by Dean Arseniev, директор по рекламе BALANCE Cosmetic Group, the company were pleased with the extensive advertising on the eve of the exhibition, and, as a consequence, number of professionals for three days of the event.
As stated by Anna Baranova, manager to work with exhibitions of Dermosil.ru, participated in the event the first time, goal was to present in Moscow online store Finnish cosmetics and allow potential buyers to see the production of. "It's like the festive atmosphere of the exhibition, openness and interest of visitors and exhibitors. I would like to thank the organizers for the clarity of organizational aspects. We are planning to participate in exhibitions InterCHARM regularly ", Anna added.
On the eve of the exhibition organizers have launched a full and active promotional campaign to attract the maximum number of profile visitors. Call-Center has invited the leaders and procurement professionals from more 7000 Beauty Salons, health and rehabilitation centers and clinics in the regions of Russia and CIS. Were involved in all media channels: Advertising in specialized magazines and glossy, on the most popular women's and specialized internet portals, реклама на Yandex.Direct, body- and radio (NTV, RTR, "Europe Plus"), Electronic, e-mail and sms-sending more than 215 th. recipients, Advertising in metro, posters on the streets. INTERCHARM professional is actively present in all social networks (LiveJournal, VKontakte, Twitter, Facebook, Classmates, LinkedIn): Today the event has already reached an audience 35 000 users, and it is not the limit!
Novelties: vector on the naturalness
During the three days, visitors have tried to test on themselves as much as possible the original products. The fashion for natural cosmetics and organic ingredients, and rapidly strengthened in the market for professional cosmetics. Many brands, Following global trends, produce their own line of cosmetics Environmental. For example, Dutch brand of hair care products KEUNE presented a full line of plant-So Pure Natural Balance. The only active ingredients in it - herbal extracts and essential oils.
The Korean brand Richenna acquainted visitors with new developments in the field of hair care. A distinctive feature of the brand is a valuable component of the content - henna extract an extremely high concentration.
Anyone wishing to attend the presentation of the new Italian brand Osaine, combining the practical problems of cosmetology and opportunities talascoterapii. Studies of long-lived algae Ulva Lactuca showed, that it is suitable for the production of substances, which can block enzymes, destroy collagen and elastin, and prevent the aging of tissues. Active components of algae, included in the assets of the brand, penetrate the epidermis and are released, delivering nutrients back, where skin needs it most.
At this year's exhibition was acquainted with the products of the Archangel Pilot seaweed plant (AOVK) - Russia's only enterprise, specializing in deep processing of seaweed. AOVK produces 2-3 summer algae, containing the maximum amount of alginic acid and mannitol, substances needed for the production of pharmaceutical raw materials. Experts of the company to introduce the visitors the means to care for the body, including mineral peeling based mineral concentrate algae, extract bath, Cellulite means.
Обучающая и деловая программа INTERCHARM professional: complete solution for professional growth
While the exhibition demonstrated the domestic and international market trends and industry news, tutorial prompted to-face dialogue "Specialist - Technical" how to interpret a particular trend, on what features of the procedures to pay attention, the specific problem and suggest solutions as organizational, and cosmetic.
The conference was the debut exhibition "Beauty on the Internet. New approaches and formats ", organized by the "national aesthetic portal 1Nep.ru». Subject presence in the Russian Internet
companies in the industry of beauty and earlier touched on other educational and business events, but for the first time all the relevant issues and challenges have been considered as a whole and in a usable format.
Conference, designed for owners and directors, managers and marketers clinics, Beauty Salons, producers and representatives of the brands, aroused great interest among all participants.
Manufacturers and distributors of cosmetic brands have the solution of actual problems present their products and services online. Anna Konev (photo), Head of online marketing ITECH.group, told about the secrets of promoting, addresses the topics, as the definition of its audience, her search, exposure tools. Gave valuable advice building campaign in accordance with the purposes. Kings Eugene, исполнительный директор "Greenpr» Social Media Agency, spoke about the advances in social media – What are their advantages as advertising platforms and gave specific examples of successful campaigns. A separate block of speech was addressed to the representatives of beauty salons and clinics: the emphasis is on creating cost sites and methods of effective promotion of cosmetic services. The fact, how to create a website with minimal investment, Olesya said Tibirkova, Head of development JetPeople. On the geolocation, allows you to focus on the beauty salons offer a particular locality, and its possibilities, said Arsen Poghosyan, Портал 1nep.ru.
During the workshop “Professional make the new market conditions”, organized by the magazine about the marketing of perfume and cosmetics “Cosmetic Market Today”, recognized
Industry Experts, have extensive experience in the industry, to an audience of more than 120 students were released interesting material, Facts and figures, and provides answers to the most interesting questions. Michael Khazov, President of the holding KTGroup thinking along with the audience about the production of professional cosmetics in Russia: this utopia or reality? Market picture presented Irina Nikanorova, руководитель проектов Fenix ??Consult Group, and Catherine Shukalova, director of online agency FERTDESIGN, Head of the Committee of the Association of Learning Internet developers, resulted in a very clear algorithm effectively harness social networking.
The Russian market is a professional make-up: strong growth in the next few years
Most relevant to the current state of professional cosmetics market in Russia, the following facts:
- По оценкам Euromonitor, professional care is about 10% of all Russian perfumery and cosmetics market, that is, about 1,3 billion, and this segment will grow in the next few years.
- Uneven pace of market growth in Russia in 2011 city: from 0.8% in the Central Federal District to 22.4% in the North Caucasian Federal District.
- Production of some Russian companies, on display, beginning competes foreign analogues. While imported products is the most trusted by the consumer: it accounts 90%.
- Unsatisfied demand for professional beauty midrange.
- The most important trends in the segment of professional cosmetics: the growing popularity of skin care products for sensitive skin, reducing the number of brands, the development of drugs, who are ready to solve aesthetic problems with hardware techniques, said Irina Nikonorova, Fenix Consult Group.
- Shift in assortment policy players toward anti-age programs for men, products for hair care for young people and the, coloring hair in natural color.
- Market experts and participants agree, that the sale of salon products for home care is becoming increasingly popular to use salon products in the home. In the presence of skilled professionals and good administrators retail products are a good source of income for beauty salons. In addition, accompany the sale of the professional products for home care - the most correct way of working: professional advice and selection of the correct home cosmetics complement the effect of the procedures and increase customer loyalty.
This year, the Russian Championship and Nail Design InterNailCHARM, organized in cooperation with the publishing house "LogikaPress", confirmed the title of the legislator in the field of competitive movement and nail fashion.
Being improved from year to year, project continues the tradition of classic contests (capacity with the use of gel and acrylic technology, classic manicure, pedicure combo, Officer-male manicure, lacquer painting) and generates a new unique event.
This time, this competition was the contest of photographs for the best image InterNailCHARM-2012: image of the autumn event will be the work of Irina Olenina. A world premiere of the competition was a competition among masters, using technology gel lacquer GEL POLISH PRO. Top in this category took Elena Zhuravleva (juniors) and Elena Kondratova (Wizard). As part of
InterNailCHARM состоялся конкурс брендов, which this time competing 12 brands. The absolute leader in all categories are gel nail polish. Best gel lacquer of 7 product named product of IBD «just gel polish". In the category “Gel modeling systems” recognized as the best system of Harmony “Reveal”, and in the category “Acrylic modeling systems” – Harmony “Color Select”. In the category “Colored nail polish” prize and diploma awarded for the best product lacquer INM "Out the door".
This year, the International Congress of Applied Aesthetics celebrated the 15th anniversary. Organizers of the three-day event presented a retrospective of cosmetics in Russia in recent 15 years, as well as the participants showed new trends in the industry. As part of the congress were the special guests - experts from around the world, including for the first time came to Russia Jean Michel Lieber, developer and manufacturer of cosmetic products, Specialist chemical peels and cosmetic procedures protocols (Belgium); Kristel Giomar, Director of the Agency for Safe Cosmetics (France), Esther Friedman - founder, owner and manager of network medispa EF Medispa in London (England), speakers from Spain and Ukraine. Special attention was paid to the prevention of complications in patients. Shutting down Congress, a traditional service of a professional award "Person of the Year Les Nouvelles Esthetiques» for his significant contribution to the development of professional work, a big role in the life of a professional community. This year the prize awarded to the head of "The Beauty Institute FIJIE» Yulia Mironova. The Congress was organized and listed on events - exhibition partner ExpoMediaGroup "Old Fortress".
Conference Program "Beauty Salon Management" focused on the salon business in the macroeconomic area. And this is not a random selection of topics. Russia enters the WTO, harmonizing its standards with European, actively introducing new Western technologies and beauty means linked to the world of aesthetic invisible industry, but strong thread. Among the most pressing topics mentioned interaction with the Russian Society of Authors (RAO) and the World Intellectual Property Organization (WIPO), exercising control over the observance of copyright.
A separate block of presentations were devoted to new requirements for tanning industry, Russian that impose regulations, customers, and the World Health Organization.
V International Forum of Massage Technologies' Massage - the world is in your hands, "prepared for the participants of the star program, in which suits performances by famous artists, massage techniques, lectures on physiology, Anatomy, factors impacting on the body, as well as on the basis of service. Of special interest was aroused by the professionals of foreign experts Francesco Franco, Franco Padula (Italy), Pascal Kosha (France), dedicated massage techniques of rehabilitation of patients after plastic surgery.
For investors, business leaders spa industry, consultants interest were VIII International meeting of spa professionals SPA INSTITUTE. The meeting was devoted to the problems of communication and combines theoretical and practical experience reports enterprises Spa. The meeting ended practice session "Technologies at the spa".
Spring meeting of the School for nail manicure and pedicure always been creative programs, which accumulated in the best, that has appeared since the beginning of the year the market of nail industry. Foreign guests of the School – Anthony Buckley (England), international master, multiple winner of the championship classic nail modeling, Professor of Hand&NailHarmony и Дженни Уайлз (Switzerland), Director of the International School with Mavala Nail 1990 year, Mavala Nail Expert Company, for the first time in Russia demonstrated new technology.
Undoubted emotional center of activities was the performance of "Sun King" of Italian nail art – Max Braga (photo), champion Italy on classical gel and acrylic systems. At the end of the School participants also awaited innovation – author school manicure introduced international master Helena Shan.
The positive experience of the two previous exhibitions organized in the framework of "The show vacancies" again prompted organizers to help professionals and companies of the industry not only in gaining professional knowledge, but also in search of work and staff. Employers and job seekers, Fill out the form before and during the event on a special stand, received citations applicants and vacancies during the exhibition for free!
To visitors it easier to navigate and find your booth or event, к INTERCHARM professional было выпущено мобильное приложение на базе Android и iOS. And those, кто по каким–либо причинам не смогли посетить выставку 19 or 20 April, were able to see the most interesting stories (Master Classes, demonstration of new drugs and procedures, interviews with participants and visitors, live broadcasts from the exhibition halls and foyer) online-translation, Organized by the National aesthetic portal 1NEP.ru.
See you at InterCHARM 2012 (24-27 October) и INTERCHARM professional 2013 (18-20 April)!